Mademoiselle Privé


Mademoiselle Privé, a digital way-finding experience through the origins of CHANEL’s creations capturing the charismatic personality and irreverent spirit of Mademoiselle Chanel and Karl Lagerfeld at the Saatchi Gallery in London.

Throughout the exhibition the use of a mobile app and iBeacons will allow visitors to experience unique content and interactions bespoke to each room.

“With the app at its heart”
– The Guardian

Together with the team from AKQA Paris we were responsible for the story and concept for the mobile app of this digital way-finding experience.

Agency: AKQA Paris


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