Black Badge

Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has unveiled Black Badge: a dark, edgy lifestyle statement and twist on their iconic models Ghost and Wraith. The Black Badge is an attitude to life, an aspect of the Rolls-Royce brand that appeals to those people who are elusive and defiant, the risk takers and disruptors who break the rules and laugh in the face of convention.

Together with the Rolls-Royce team at AKQA London we developed the concept of Black Badge and to write the manifesto of Step Into Darkness.


Agency: AKQA London